Digital Marketing Manager
TalentSource is an Executive Search company providing value-added talent solution to MNC and local clients. We build meaningful and rewarding relationships between top-tier executives and our valued clients, while actively catering to both parties� need for confidentiality, dignity, integrity and professionalism.
Responsibilities
Proactively scope and present new ideas to improve company’s website experience for leads, and customers.
Create and develop digital marketing strategies
Create and develop lead generation campaigns/activities by leveraging analytics to optimize spend across demand generation platforms
Collect data and conduct analysis of the website performance through the marketing metrics.
Manage the overall marketing database, database segmentation and email marketing
Plan and manage the marketing budgets, ensuring the optimisation of the campaign ROI
Collaborate with Content Marketing to develop marketing assets for the company through digital content creation and management
Manage daily execution of all digital channels such as paid social, SEM/SEO, display and affiliates.
Requirements
Bachelor Degree with at least 8 years of relevant work experience in Digital Marketing
Strong background with HTML and CSS
Experience with web analytics, and inbound marketing tactics
Experience in CRM and database management
Experience with data-driven SEO analysis and optimization
Excellent written and oral communication skills
Good knowledge of PowerPoint, Photoshop and Sharepoint
Familiar in working with audio, video and infographics